W.R. Tish: "Concept wines have changed the landscape of wine in America, and it bodes well for the future of the industry. Just as the ascent of grape-labeled New World bottlings made wine more accessible for a generation of blossoming wine drinkers, The Next World of concept-based wines is giving the green light to people who like to connect with products with a little extra emphasis on names, graphics and ideas."
tish (as he prefers to be called) got it right. the wine market has changed. for quite some time now. as a matter of fact, we registered the domain names 'concept wine' and 'concept wines' back in 2005!....to be continued.