THINKING OUTSIDE OF THE CHANNELS.
W.R. Tish: "Perhaps even more important, concept wines are providing a fresh edge of marketability. After two decades of passively allowing wine ratings to infiltrate the retail tier of the industry, sellers and shoppers alike now have a new way to think about the inherently fun, interesting product that wine is."
make no doubt: what's in the bottle counts.
100% genuine, top-quality, vintage dated, terroir driven, lot-selected, estate-bottled, hand-crafted, non-manipulated (NO importer's cuvees, marketing blends or bulk wines masquerading as 'fine wine') wines and spirits from small family producers.
(real) lambrusco is not a cocktail.
san francisco. 1995. fancy food and confection show. a lambrusco producer was pouring his industrial lambruscos between two exhibition halls. we stroke up a conversation.
did i taste anything he was pouring? no, not one sip. why would i drink something a producer wouldn't drink himself? so, i was invited to taste "what we do drink at home" at the 1995 vinitaly edition. was i impressed! so much so that i wanted to buy a pallet of something i was told would never sell in the usa.
to make a long story short, we got the pallet - after a long discussion. and the rest is truly lambrusco (salamino) history. since 2011 we are importing pronto made by paola rinaldini, one of the top artisanal lambrusco wine makers in emilia. paola and her family made her "fame and fortune" with authentic lambrusco grasparossa wines but Paola always wanted to make a lambrusco with mostly salamino. all she needed was a client who was going to buy her creation. then we came along and had lasagna verde with paola's lambrusco at a local restaurant. it was love on first bite.
did i taste anything he was pouring? no, not one sip. why would i drink something a producer wouldn't drink himself? so, i was invited to taste "what we do drink at home" at the 1995 vinitaly edition. was i impressed! so much so that i wanted to buy a pallet of something i was told would never sell in the usa.
to make a long story short, we got the pallet - after a long discussion. and the rest is truly lambrusco (salamino) history. since 2011 we are importing pronto made by paola rinaldini, one of the top artisanal lambrusco wine makers in emilia. paola and her family made her "fame and fortune" with authentic lambrusco grasparossa wines but Paola always wanted to make a lambrusco with mostly salamino. all she needed was a client who was going to buy her creation. then we came along and had lasagna verde with paola's lambrusco at a local restaurant. it was love on first bite.
pronto secco | $18.75 | truelambrusco.com | twitter
Pronto is an authentic, real (70% Salamino, 15% Marani, 15% Ancellotta), true frizzante (slightly fizzy), top‐quality (no concentrate or rectified must), small production (10,000 bottles), made from 100% estate grown grapes, estate bottled, non- pasteurized ("cooked"), non-stabilized (neither by chilling nor with chemicals), secco [11% alc., 10 g/l RS (compare to industrial versions: 60 g/l to 80 g/l)] Lambrusco, hand-crafted by Paola Rinaldini, one of Emilia's top artisanal Lambrusco producer.
Pronto is exclusively served at top restaurants in Los Angeles, San Francisco and New York. The label was designed by Marini, one of Italy's foremost cartoonists.
Pronto is exclusively served at top restaurants in Los Angeles, San Francisco and New York. The label was designed by Marini, one of Italy's foremost cartoonists.
"The Orson Welles of Lambruscos." - Beyond Barolo and Brunello by Tom Hyland
"A new generation of American diners appears prepared to give Lambrusco a fresh start. And sommeliers who clamor for lower alcohol, food-friendly, and affordable wines are ready to oblige."
- Lauding Lambrusco by Jeffrey Lindenmuth, Food Arts, Sept/2012
pronto. vine and wine impressions.
the land of fizz: reggio. modena. castelvetro. don camillo e peppone. prosciutto. salamino. maestri. marani. locanda del feudo. grasparossa. la buca.